ANIMATION
Use animation to increase understanding, or safely explain difficult subject matters. Animation can stimulate an empathetic connection where film cannot.
SPOTLIGHT ON
Secret Santa:Action for children
Produced by Mosaic Films.
An emotional project where we were asked to do the principal character animation. Too complicated to show some of these shots in live action, but
"Animation can immerse you in the history of your story. We research the correct style and use that to turn back time and place you in a number of specific periods that best suit the story"
SPOTLIGHT ON
NYETIMBER: What is the Story?Motion Graphics project
Ink spot reveal, motion graphics project with wonderful loose illustration work by MATT RICHARDS
directed by Matt Shelley at DEEP LONDON
"Sometimes it can be difficult to show the benefits of a product, especially when it's a health issue that no one likes to look at.
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In the Sunstar project below we used craters on the moon as a simple metaphor to show painful mouth ulcers"
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SPOTLIGHT ON
Sunstar: POS, Ulcer gel Advert
Complete Production. produced by Liam Simpson
SUNSTAR/WEBER SHANDWICK
Punchy Ulcer gel advert to be placed in shops on a small screen next to Sunstar products on the shelf.
"Because of it's limitless creative possibilities, animation can access both the physical and abstract aspects of how we interpret ideas. From cartoons, symbols and iconography right through to simple moving geometry."
SPOTLIGHT ON
Microsoft Research: ADVANCING TECHNOLOGY
Produced by AndrewD.Morgan
Draw and reveal, motion graphics project with
own Illustrations
"However it is applied, animation is up there with the most powerful creative tools we have, and we should continue to utilise it as a means of unifying people, regardless of their ideas, biases, or beliefs"
SPOTLIGHT ON
PORT ROYAL: ADVERT AND WEBSITE FRONT END
Directed by AndrewD.Morgan
Produced by Commotion at the Press Asscociation
"People can create prejudices based on the look and real-life characteristics of an actor playing a role in live-action films. However, animated characters feel like their own entity as representative being."
Motion graphics project with
own Illustrations
