STORYBOARDING.
SPOTLIGHT ON
++ C L I E N T : NISSAN
++ PROJECT: The Innovation Games
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++ C L I E N T : DURACELL
++ PROJECT: Entangled
STORYBOARDING
++ C L I E N T : Vauxhall
++ PROJECT: Parallel Barking
STORYBOARDING
WHY STORYBOARDING?
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Get buy-in from stakeholders: While a script can help others conceptualize your video, the visual nature of a storyboard is often a more effective way to bring it to life pre-production. Sharing your storyboard early on in the process will ensure collaborators and decision-makers understand your vision and make them much less likely to put up a fight down the line.
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Streamline production: Storyboarding forces you to work out a lot of the details of your video before you shoot. What shots you want, what order they’ll go in, what props or tools you need, etc. Storyboarding might also help you realize that you’re missing a key piece of logic or dialogue in your script, or that your visuals don’t tie together as cohesively as you thought. Identifying and working through these problems before you start creating your video will prevent wasted effort later on.
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Save time: It’s much easier and less time-consuming to make revisions to a storyboard than a video.